FROM BAR & SHIELD TO BOLD BLOCK: HARLEY'S LOGO EVOLUTION TRANSFORMING

Harley-Davidson’s iconic logo has evolved over the decades, displaying the company’s growth. From its humble beginnings as a simple bar and shield symbol, it has become a bold block that represents the American dream. Initial iterations of the logo showed a stylized bar and shield design, often accompanying the company’s name. As Harley-Davi